New Mobile Layout
The goal of the mobile redesign was to make everything bigger, easier to find, and more aesthetically pleasing. I started on the ‘Nearby’ screen, as it is the first touchpoint for most Yelp users. The old list layout was replaced with an image grid. Images were given subtle shadows for material texture, and layered with category names and icons. I also used the opportunity to include an events category, making it easier to find things to do nearby.
The other noteworthy change was the search results user flow. Previously, when users would do a search for things nearby, the results would be filtered according to best match. If a user wanted to order the results by distance or rating, they would have to go into the filter menu and change the settings. Considering most people use the nearby feature to find the businesses that are closest to them, an optimized user flow would one in which the search results were sorted according to distance by default.
New Landing Page Content & Features
The goal of the Yelp redesign was to optimize and expand Yelp’s product offering for a better user experience while leveraging existing assets and services that could generate additional sources of revenue.
While the layout and aesthetic of the splash page was overhauled for a cleaner user experience, a number of new features have been introduced including the following much wanted items:
- Current wait times at your favorite restaurants.
- Horizontal scrolling feed containing the hottest upcoming events in your area.
- The option to purchase tickets to those particular events.
- The ability to “heart” your favorite businesses.